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Organic Social Media Masterclass for Animal Professionals (Early Bird - Launch Nov 26)
A highly requested project of mine that I have been curating for a while.
I regularly receive messages from other professionals — physiotherapists, massage therapist, chiropractors, osteopaths, dentists, veterinarians, farriers, nutritionists, livery yard owners… — asking me:
“Who manages your social media?”
Usually followed by…
“I just have no idea where to start with mine…”
I am sure everyone feels slightly disappointed when I reply, “actually… it’s just me, no magical team!”. And so the requests began for me to share how I’ve done it.
Whether your goal is to create a professional, polished online presence where you can share your expertise and diary availability with existing clients, all the way through to creating a “viral” account with high engagement reaching millions of people… this masterclass is designed to cover both ends of the scale (and everything in-between!).
A little background…
I do not have any social media, marketing, or psychology qualifications. And this is an important part of this masterclass.
I started Vet Physio Phyle in early 2018 as a Veterinary Physiotherapy student simply wanting to share her musings. There was no business plan, strategy, marketing plan… and most definitely no social media team.
Over the years, I have grown my platform entirely organically, from a bit fat zero followers to over 107,000+ without ever paying to advertise.
Social media has helped me to build a busy Veterinary Physiotherapy business since graduating, connect with inspiring professionals and brands globally and share education with an international audience… in the last year alone, my content has reached over 8.9 million views.
Though, it’s not all about the numbers, it is about creating a social media page that reflects you, and your business, either to your clients or the whole world.
So — the masterclass (sorry, I got there eventually!).
Over the course of 90 minutes, we will deep dive into:
Finding your professional identity — creating a recognisable brand, finding your niche/key passions and understanding what you would like to share.
Setting your social media up for success — what your profile should say, what potential clients are looking for, and how to create a fantastic base to share your engaging content with viewers.
Transforming your passion into successful content — exploring the type of content that aligns with you the most as a professional, building your confidence online and what has worked well for me over the years
“Viral” Tips — what content do viewers stop for?
Growing an organic, engaged audience — what I believe matters more than the amount of followers you have, and how this can be transferred into clients through trusted content.
Things I wish I had known sooner — my mistakes, lessons, and things I most certainly would do differently if I were to start my platform from zero again tomorrow.
There will be examples backed with real-life statistics of my account, in addition to a workbook for you to complete in your own time designed to provide you with the guidance you need to confidently convert your passion into online content.
This masterclass will be live on Sunday 1st November 2026 at 6:30pm, with Early Bird pricing available until Thursday 1st October 2026. If you can’t make it live, absolutely no worries — replays will be available for everyone.
Read to share your passion? Join us for an evening of insight, guidance and support!
A highly requested project of mine that I have been curating for a while.
I regularly receive messages from other professionals — physiotherapists, massage therapist, chiropractors, osteopaths, dentists, veterinarians, farriers, nutritionists, livery yard owners… — asking me:
“Who manages your social media?”
Usually followed by…
“I just have no idea where to start with mine…”
I am sure everyone feels slightly disappointed when I reply, “actually… it’s just me, no magical team!”. And so the requests began for me to share how I’ve done it.
Whether your goal is to create a professional, polished online presence where you can share your expertise and diary availability with existing clients, all the way through to creating a “viral” account with high engagement reaching millions of people… this masterclass is designed to cover both ends of the scale (and everything in-between!).
A little background…
I do not have any social media, marketing, or psychology qualifications. And this is an important part of this masterclass.
I started Vet Physio Phyle in early 2018 as a Veterinary Physiotherapy student simply wanting to share her musings. There was no business plan, strategy, marketing plan… and most definitely no social media team.
Over the years, I have grown my platform entirely organically, from a bit fat zero followers to over 107,000+ without ever paying to advertise.
Social media has helped me to build a busy Veterinary Physiotherapy business since graduating, connect with inspiring professionals and brands globally and share education with an international audience… in the last year alone, my content has reached over 8.9 million views.
Though, it’s not all about the numbers, it is about creating a social media page that reflects you, and your business, either to your clients or the whole world.
So — the masterclass (sorry, I got there eventually!).
Over the course of 90 minutes, we will deep dive into:
Finding your professional identity — creating a recognisable brand, finding your niche/key passions and understanding what you would like to share.
Setting your social media up for success — what your profile should say, what potential clients are looking for, and how to create a fantastic base to share your engaging content with viewers.
Transforming your passion into successful content — exploring the type of content that aligns with you the most as a professional, building your confidence online and what has worked well for me over the years
“Viral” Tips — what content do viewers stop for?
Growing an organic, engaged audience — what I believe matters more than the amount of followers you have, and how this can be transferred into clients through trusted content.
Things I wish I had known sooner — my mistakes, lessons, and things I most certainly would do differently if I were to start my platform from zero again tomorrow.
There will be examples backed with real-life statistics of my account, in addition to a workbook for you to complete in your own time designed to provide you with the guidance you need to confidently convert your passion into online content.
This masterclass will be live on Sunday 1st November 2026 at 6:30pm, with Early Bird pricing available until Thursday 1st October 2026. If you can’t make it live, absolutely no worries — replays will be available for everyone.
Read to share your passion? Join us for an evening of insight, guidance and support!